Increase market share using price
and product size optimization
Our client operates in a price-sensitive market segment. Recent attempts to gain additional market share by lowering prices and running frequent promotions haven't yielded the expected results. They asked us if we could help them by proposing a pricing strategy that would maximize their market share. Toward this end, they provided us with two years of Nielsen retail sales data for eight distributions channels.
A seasonal and dynamic market
Following our recommendations led to an increased market share
We developed a proprietary non-parametric model based on the piecewise polynomial method. This model, in combination with business logic rules, recommends an optimal price, where any deviation from this price would result in reduced market share.
Phone: +420 724 224 127 (Europe), +65 9052 1518 (Singapore)
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